Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway Reviews

Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway





Today, visionary companies are reaching millions of prospective customers online. In fact, commercial activity represents the fastest growing segment of the Internet. This street-smart guide provides no-nonsense, step-by-step techniques designed specifically to help the reader reach customers on the Internet. The book comes with a diskette containing the newest version of Spry Mosaic, software providing instant access to the Internet.Michael Mathiesen presents a market-smart and Net-savvy approach to doing business on the Net--in a spam-free and definite value-added manner. His sensible advice comes from the lessons of long experience. The core of his approach is a 12-step process to target your audience, refine your message, and deliver it as a service rather than a sales pitch. And he insists that you have a real service to offer, which helps companies rethink their relationship with their customers--especially those online who can spot an advertisement disguised as a garbage give-away site in less than three clicks. He also covers the best places to put your message, good advice on dealing with money over the net, and some success stories to inspire and fuel the imagination. Included is a CD-ROM of Internet access software.









List Price: $ 34.95



Price: $ 25.99



Cover Your Assets: Building and Managing Secure Internet Applications





This book offers a no-nonsense approach to successfully designing, building, deploying, and managing any Internet-based application, with its security as the top priority. It provides a comprehensive security framework, including a set of detailed security checklists targeted at each level of employee within an enterprise, from executive management to operations personnel. The checklists codify the security items for which each employee is accountable, and provide an excellent framework to evaluate how well the various roles of each employee help to protect corporate assets.









List Price: $ 19.95



Price: $ 3.30